Waivers are an important part of any activity-based business, as they limit exposure to costly - and sometimes devastating - negligence cases. However, if a waiver isn’t drafted well, it may not be worth the paper it’s written on when it comes to protecting your business.
What are keywords?
Keywords define your business, they are descriptive words to describe who you are and what you do.
When relating keywords to SEO; keywords are the terms users enter into search engines such as Google and Yahoo to find answers on the internet.
So when the keywords that you use often on your website, match the phrase a user searches for, you will appear in the SERP, resulting in traffic to your website. Therefore, investing time getting your keywords right, is essential in directing search traffic to your site.
Now some of you may be lucky enough to have hired a guru who is fluent in digital marketing, in which case, this article may just confirm a job well done, but for those who don’t - we’re trying to help you translate the technical jargon so you can better navigate the online marketing terrain.
How resource efficient is your company? How often do you review your waste management structures? Are you still operating the same processes you were back in 2000? If so, it’s likely time you need a review! By effectively implementing new thinking and technologies you can reduce the amount of time and energy wasted and apply this resource elsewhere. Simples.
For those of you who don’t know, Wherewolf is based in Queenstown, New Zealand, also known as the ‘Adventure Capital of the World’. Staff days out here include screaming in the Fear Factory, drinks in Below Zero temperatures and canyoning across Gibbston Valley. So we like to think we’re pretty aware of the importance your online presence has in overcoming the challenges you may be facing in making sure your business can be found in the crowd, especially in the competitive tourism industry.