Are you using the right keywords for your business?

Posted by Hannah Wheeldon on Aug 22, 2018 3:30:00 PM

What are keywords?

Keywords define your business, they are descriptive words to describe who you are and what you do.
When relating keywords to SEO; keywords are the terms users enter into search engines such as Google and Yahoo to find answers on the internet. 
So when the keywords that you use often on your website, match the phrase a user searches for, you will appear in the SERP, resulting in traffic to your website. Therefore, investing time getting your keywords right, is essential in directing search traffic to your site.

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Tags: SEO, Marketing, Digital, Tips, Optimise, Wherewolf

What are the basics of local SEO?

Posted by Hannah Wheeldon on Aug 1, 2018 3:08:00 PM

Now some of you may be lucky enough to have hired a guru who is fluent in digital marketing, in which case, this article may just confirm a job well done, but for those who don’t - we’re trying to help you translate the technical jargon so you can better navigate the online marketing terrain.

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Tags: Wherewolf, Optimise, Tips, Digital, Marketing, SEO

Wherewolf Blog.

Here at Wherewolf we pride ourselves on having a thorough understanding of the competitive  ‘Adventure Tourism’ market - especially being based here in Queenstown, the adventure capital of the world! Our team is made up of skydivers, white-water rafters, mountain climbers, digital marketers, project planners, and more. We know the pressure companies are under to make sure their activity is on every travellers ‘must do’ list... just like every other business in the area. So the challenge becomes - how can you stand out?

Now, we’re not pretending to be experts and our word isn't gospel. We’re just taking what we know about the adventure tourism world and sharing our ideas, tips, and industry updates. But the odds are that there's something in here that is going to make a tangible difference in your business, and that's what we're all about.

This blog is presented by Wherewolf, creators of the #1 digital waiver and marketing tool for adventure tourism operators. 


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