James Burnes

James Burnes
James is CMO at Wherewolf.
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Recent Posts

Does your liability waiver tick these 5 boxes?

Posted by James Burnes on Aug 29, 2018 3:20:00 PM

Waivers are an important part of any activity-based business, as they limit exposure to costly - and sometimes devastating - negligence cases. However, if a waiver isn’t drafted well, it may not be worth the paper it’s written on when it comes to protecting your business.

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Tags: Operations, Tips, Wherewolf, liability waiver, Waiver

Check out this digital waiver and check-in app created for Hang Loose Surf Club in Maui

Posted by James Burnes on Feb 23, 2018 12:10:00 PM

Surfing operators and surf schools are notorius for their focus on eco-friendly business practices, so digital waivers are an easy win to eliminating paper waste and further their sustainable mindfulness. Wherewolf works with surfing operators around the globe to create professionally branded, customized guest check-in apps that include digital waivers and other customer data collection tools.

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Tags: Check-in App Demo

Check-in App Captures the Customer Data Escape Hunt Wants to Make Informed Decisions

Posted by James Burnes on Feb 16, 2018 11:24:00 AM

The Escape Hunt Experience is an international escape room operator with franchises around globe. They have built a reputation as an industry leader with their Game Design Academy and Technology Design Centre offering franchises innovative product ideas and incredible support.

When The Escape Hunt Experience Sydney first started, they used a paper-based registration process that was cumbersome and inefficient. “We couldn’t capture enough of the participant’s information, we didn’t make any use of it once we did, and there was paper everywhere,” said Christal.

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Wherewolf Co-Founder Ben Calder Speaks On Improvement Analysis and Using Data to Grow

Posted by James Burnes on Feb 15, 2018 7:02:00 PM

The Wherewolf team is passionate about leveraging data to make good business decisions - it's the core value of the software we build for adventure tourism operators! Our co-founder and CEO, Ben Calder, was asked to speak at the Crowe Horwath Innovation Warrant of Fitness event today and what better topic that improvement analysis.

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Hot Air Balloon Operator Lifts Guests Off The Group ASAP With Digital Waivers and Check-in

Posted by James Burnes on Jan 26, 2018 11:56:00 AM

With up to 130 people riding with Balloon Aloft each day, the operational workflow has to be managed as precisely as the steerage, as does having the marketing savvy and customer experience to keep customers coming day after day.

Director and pilot Matt Scaife and his team of 43 professionals have achieved this by pairing their decades of ballooning experience with technology to speed up check-in, more effectively target customers, and using data, not opinions, to make strategic decisions. 

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Canadian Rafting Company Gets Guests on the Water Faster with Digital Check-in and Waivers

Posted by James Burnes on Jan 22, 2018 7:54:00 AM

Carmen Narancsik, co-owner of Glacier Raft Company, is passionate about the natural beauty of the land she now calls home, and wants to make sure customers can spend every moment possible in the natural wonders of the river valley. But first, they much check-in, learn safety procedures, and get geared up.

After integrating Wherewolf’s arrival app in 2017, Carmen and her team have been able to ditch “slow and tedious” paper forms and clipboards for iPads; getting their customers out of the office and into their rafting adventure in less time. It’s one more way the Glacier Raft Company team is using technology to get guests on the water faster while freeing up staff to focus on the experience, not administrative tasks.

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5 years of Customer Data Give Haunted House Attraction An Incredible Advantage

Posted by James Burnes on Jan 10, 2018 8:30:00 AM

Since it's launch New Zealand's scariest attraction, Fear Factory Queenstown, uses Wherewolf for digital waivers, guest check-in, and digital marketing data. 

Like many who are new to business, Simon was unsure about how to design an effective marketing strategy. When the business first launched, the company signed agreements with numerous marketing and media channels to drive attention. If not for being able to ask which marketing channels were working, the company would have (and continue to) spend thousands on advertising that yield poor results.

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What You Can Learn From A Shark Cage Operator Who Publishes Shark Sightings Data

Posted by James Burnes on Jan 9, 2018 9:14:00 AM

Many tour companies who sell animal encounter experiences don't disclose their 'success' rate of sightings, leaving some customers with missed expectations. 

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Electric Mountain Bike Business is Fully Charged With Wherewolf

Posted by James Burnes on Jan 4, 2018 2:17:00 PM

Some biking enthusiasts frown at the idea of putting an electric assist on a mountain bike; that included Campbell Read. But once he realized the trails he - and others - could discover with the additional mobility, he launched Charge About Queenstown. Customers are discovering incredible trails - and he's building a stand-out bike rental business with Moustache Bikes.

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Tags: liability waiver

Digital Waivers and Check-in Make Ridgeline Adventures A Paperless, Efficient Operation

Posted by James Burnes on Dec 22, 2017 2:01:00 PM

Mark Orbell gives guests a magnificent view of New Zealand while touring an working alpine farm. His business, Ridgeline Adventures is a must-do while visiting the area. 

With Wherewolf, customers can arrive for their tour and be handed an iPad, where they quickly fill in their registration information and sign a digital waiver before the trip begins. The Ridgeline team no longer has to deal with stacks of paper or manually enter data.

“To be able to draw that information out from the software and have a database of information on our customers has made a massive difference to our business,” said Mark.

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Wherewolf Blog.

Here at Wherewolf we pride ourselves on having a thorough understanding of the competitive  ‘Adventure Tourism’ market - especially being based here in Queenstown, the adventure capital of the world! Our team is made up of skydivers, white-water rafters, mountain climbers, digital marketers, project planners, and more. We know the pressure companies are under to make sure their activity is on every travellers ‘must do’ list... just like every other business in the area. So the challenge becomes - how can you stand out?

Now, we’re not pretending to be experts and our word isn't gospel. We’re just taking what we know about the adventure tourism world and sharing our ideas, tips, and industry updates. But the odds are that there's something in here that is going to make a tangible difference in your business, and that's what we're all about.

This blog is presented by Wherewolf, creators of the #1 digital waiver and marketing tool for adventure tourism operators. 


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